When Art Meets Technology 當藝術遇上科技

Accelerate Democratization but Ensure Uniqueness

Blockchain starts to gain foothold in the art market. Capitalizing on the digital registry technology, new types of art ownership and interactivity models emerge. Enabling the ownership transparency, provenance history, and authentication system, blockchain can address the historical obstacles in the online art market, which can be copied and distributed easily, and it is difficult to maintain the value of digital artworks compared to physical artworks. Individual collectors could request for access to the whole art piece via blockchain even if they own just a single fragment of an art piece. Artists and collectors can co-exist on such shared platform and their interactions become seamless. This empowers the democratization of art collection in the market while also ensuring that the uniqueness of artworks is maintained for the artists as its decentralized infrastructure made forgery or duplication difficult. By harnessing the power of blockchain technology, new forms of creativity and community blossom. Offering a unique mode of shared ownership can give the artwork a second life and allow it to be far more accessible to a general audience.

Dissolve Boundaries and Empower Co-Creation

Cloud enables people working in different locations to collaborate as a team. Production houses work across different locations globally and collectively, which indicates the importance of data transmission. Some other collaborations enable a community of audience to co-create new musical compositions. This empowers audience to perform together with the musician through a mobile app to improvise the music. Audience can choose the pre-developed music through cloud and send it to the stage by using fingers to control the volume and music tones. Cloud can also help artists realize their ideas by engaging the target audiences who are eager to participate in the shared platform, which fosters artist-audience interaction around the world. Indeed, cloud is more than downloading music, which has changed the way that artists create and present their artworks.

Open New Genre of Art Creation and Facilitate Appreciation

Techno-Art, a combination of art and cutting-edge technology, has been introduced to a wide array of live performances. It has created an impeccable engagement journey through virtual space. Live drawing performance has recently opened a new genre by using VR devices to show the process of creating artworks in virtual space through VR performances. For visual art, Cyber Paintings are a series of digital prints on canvas that are made using data as material and the VR app as a creative tool. Artists can paint with digital algorithms, trippy effects, and more traditional paint-like materials in a cyber space. For music, audience who are in different physical spaces of the artist can still enjoy and even co-create a realistic hologram musical event. Without space constraints, artists can scale the impact and create stunning effects in their art creation.

Technology makes art more accessible and facilitates art appreciation, as well. Leveraging the AR technology, collectors can virtually ‘hang’ an artwork on wall, which optimizes their digital experience and enables them to make purchase decisions for the artwork they might never visit in person. Technology can give immersive experience by taking the audience to a virtual world and can present with virtual elements in the real world (Casa Batllo as example). Google’s Art and Culture also facilitates audiences to learn about and appreciate art by ‘accessing’ artworks in thousands of museums in detail on mobile phone or laptop. Digitalization can take the art ecosystem to the next level by generating huge audiences from all over the world.

Unite Intelligence with Art Practice to Augment Creativity

AI is blurring the definition of artist and revolutionizing the traditional way of art creation. To create AI art, artists can feed thousands of images from the last hundred years into AI algorithm to ‘master’ a specific aesthetic through machine learning. The algorithm has learned that art progresses in a certain trajectory. If it wants to make something novel, then it cannot produce figurative works like those in Renaissance but has to identify more solutions towards abstraction like contemporary art. The algorithm then tries to generate new images according to the aesthetics it has learned and then produce a range of output images for artist’s selection. Given the boundaries between art and technology are blurred, artists who want to achieve breakthrough in their creative process can collaborate with engineers, technology professionals, or data scientists to unite technologies with their practices in order to augment their own creativity.

The Future State

In spite of the above, a machine is no match for a human artist. The algorithm might create appealing images, but it ‘lives’ in an isolated virtual space that lacks social context. Human artists’ creative process is inspired by people, places, society among many other factors. They create art to tell stories in response to the world. Going forward, the dynamic combination of digital innovation and human touch will be the key to industrialize the transformation of the art market. I also envision that robust digital ecosystem will be developed, which links up all the stakeholders including artists, collectors, galleries, museums, auction houses, and more such that art will be available and can be explored in a diversified way, globally.

從公有化中持獨特

區塊鏈開始在藝術市場上佔一席位。在數碼註冊科技的應用下,新型的藝術擁有權和互動模型開始浮現。通過提供擁有者透明度、出處歷史和身份驗證系統,區塊鏈可以解決線上藝術市場中存在的障礙——它可以輕易地被複製和分發,與實體藝術品相比,數碼藝術品較難維持其價值。即使只是藝術品的一小部分,個別收藏家可以要求以區塊鏈接觸完整的藝術品。藝術家和收藏家在共享平台上共存,令互動變得無縫。它使市場藝術品收藏變得公有化,同時又確保藝術品的獨特性,公有化的基礎設施令藝術品難以篡改及複製。通過區塊鏈技術的力量,新形式的創作和社群得以蓬勃發展。提供獨特的共享擁有權模式可以使藝術品重獲新生,使普羅大眾更容易接觸藝術。

跨越邊界以成就共同創

雲端使身處不同位置工作的人可以進行團隊協作。製作公司在全球不同地點集體運作,反映數據傳輸的重要性。一些合作企劃讓群眾可以共同創作新的音樂作品,聽眾可以通過手機應用程式與音樂家一起演奏即興音樂。觀眾可以通過雲端選擇已建立的音樂,用手指控制音量和音調,將其發送到舞台。雲端還可以讓藝術家通過吸引渴望參與共享平台的目標觀眾實現他們的想法,該平台促進了藝術家與全球觀眾的互動。事實上,雲端不僅用作下載音樂,更改變了藝術家創作和展示作品的方式。

開闢嶄新的創作類型並推動藝術鑑

科技藝術 (Techno-Art) 結合了藝術與尖端技術,已被引進到各種現場表演之中。它在虛擬空間創造了無懈可擊的互動旅程。即席繪畫表演最近以VR設備展示在虛擬空間中創作藝術品的過程作為VR表演,從而開闢了一種新類型。作為視覺藝術,網絡繪畫是在畫布上進行的一系列數碼印刷,這些印刷品使用數據作為材料,以VR應用程式作為創作工具。藝術家可以在網絡空間中使用數碼運算,造出迷幻效果以及以傳統的繪畫筆觸作材料進行繪畫。至於音樂方面,即使跟藝術家身處不同物理空間,觀眾仍可欣賞甚至共同創作一個逼真的全息音樂演出。在不受空間限制的情況下,藝術家可以擴大他們藝術創作影響的規模並創造令人驚嘆的效果。

 科技使藝術更易被接觸,促進藝術欣賞。收藏家可利用AR技術,將藝術品實際「」在牆上,享受數碼體驗,並且在未能親臨觀看藝術品時做出明智的購買決定。科技可以將觀眾帶入虛擬世界,提供身臨其境的體驗,並可以在現實世界中呈現虛擬元素(如Casa Batlló Google的「藝術與文化」還可以協助觀眾以手機或筆記本電腦「造訪」數千家博物館的藝術品,從而了解和欣賞藝術。數碼化可以大量地吸引世界各地的觀眾,將藝術生態系統提升至更高水平。

 結合智能與藝術實踐以擴增創造力

人工智能正在模糊藝術家的定義同時亦革新傳統的藝術創作方式。藝術家可以將近百年來數千幅圖像輸入AI算法,通過機器學習來「掌握」特定的美感,以創造AI藝術。該運算法已學會藝術發展大致的軌道。如果要創作新穎的作品,它就不能像文藝復興時期那樣生產具像作品,而必須找出更多如當代藝術中抽象為方向的解決方案。於是運算法嘗試根據所學到的美學原理生產新圖像,然後輸出一系列圖像供藝術家選擇。鑑於藝術與科技之間的界限變得模糊,想要在創作過程中取得突破的藝術家可以與工程師、技術專員或數據科學家合作,把藝術實踐跟科技結合,擴增自己的創造力。

展望未來

無論如何,機器還是比不上人類藝術家此運算法可能創造吸引的圖像,但它「一個孤立及缺乏社交場景的虛擬空間中。人類藝術家的創作過程則受人地方、社會等諸多因素啟發。他們以藝術講述故事以回應世界。展望未來,數碼創新與人文關懷的生動結合將成為藝術品市場轉型工業化的關鍵。我同時預視強大的數碼生態系統會被開發,它會連接所有持份,包括藝術家、收藏家、畫廊、博物館、拍賣行等,從而使藝術在全球得以被接觸並各種方式進行探索。

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